Wednesday, March 15, 2006

Big Love Fools New York Times Readers

This is too funny. HA! Did anyone pick up a Sunday Times? Any chance you can scan in the ad? UPDATE: Thanks to Justin B over at Mormon Wasp for providing the copy of this ad! You really need to click to enlarge the photos so you can read the ads. They are a crack up! Great job Justin!

Also HBO's site now has an entire wedding page here.

An advertisement for HBO’s latest series “Big Love“ snuck in under the radar in the Times’ most exclusive section -- the wedding page.

Anyone who picked up a Sunday "New York Times" this week might have noticed a series of wedding announcements that looked curiously similar.

In fact, the same man was in all three of them.

No, it wasn't a mistake; it was a cleverly disguised ad for the new HBO series "Big Love," about a troubled Mormon polygamist.

The ad mimics the house style of the Vows section right down to font and picture placement, but, as in the series, there's only one husband.

It's not the first time Vows has been used for promotions; in 2004 the distributors of the film "Napoleon Dynamite" bought space on the page to plug the extended ending to the oddball Idaho comedy, which involved the wedding of characters Kip and LaFawnDuh.


Blogger Justin B. said...

I didn't pick up a copy of the Times, but here's a link to the ad:


Wednesday, March 15, 2006 11:27:00 AM  
Blogger Guy Murray said...

Thanks so much Justin! The ads' content is pretty interesting

Wednesday, March 15, 2006 11:35:00 AM  
Blogger Justin B. said...

One error made in the ad: the photographs would never be accepted by the Times for the Vows section. The Times specifies: "Couples posing for pictures should arrange themselves with their eyebrows on exactly the same level and with their heads fairly close together."

Just to clarify one thing: I didn't do the scan (I found it online). If I had done it, I would have done more to get all three ads in the picture.

Wednesday, March 15, 2006 12:01:00 PM  
Blogger Guy Murray said...

Justin . . interesting observation about the arrangment requirement of The Times. You know, the Church was never going to win on this. As soon as they began their PR offensive, it generated much more publicity than HBO could ever have dreamed possible. They couldn't have bought the equivalent in publicity--though the NY Times ad was brilliant.

Thanks again for pointing them our way. I have no doubt that had you scanned them they would have been photo ready!

Wednesday, March 15, 2006 12:31:00 PM  

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